Rosa Insight Turning customer insight into action

Customer insight, built properly. However you need it.

Some businesses need a straight answer on what they already know. Some need someone senior on the case every week. Some just need one proof point before the next budget review. Rosa does all of it, and the first call is just about working out which one you need.

Email me, let's find 30 minutes

No deck, no pitch. Just a straight conversation about what's going on.

Harry Mirpuri speaking about customer insight at an industry event

Harry Mirpuri, on customer insight

Four ways to work together

Pick the shape that fits where you're stuck

Same rigour every time. What changes is how much of the function you hand over, and how fast you need something to show for it.

Audit

Journey Insight Audit

One evidenced map of your customer journey, showing what you already know, what's duplicated, and where the real gaps are.

AI agent

AI-powered insight agent

Everything you've banked, loaded into an agent any colleague can ask directly, instead of raising a new research brief. Colleagues get answers straight away, and you keep the budget for the questions that actually need new research.

Fractional lead

Fractional Head of Insight

Someone senior supporting the function two days a week, embedded with your team, so the insight bank keeps growing rather than going stale.

Impact sprint

Insight Impact Sprint

One proof point, taken end to end, in time for your next budget review: one number that shows insight earned its keep, turned into an ROI tracking system for your team to continually build the evidence of its impact and value.

Not sure what's right for you yet? That's exactly what the call's for.

Sound familiar?

Two different people call Rosa

See if you're one of them.

The stretched Head of Insight

"Every time someone asks a customer question, my answer is 'let's commission some research.' Even when I've got a feeling we've already answered this, I can't prove it fast enough to say no."

The CMO with no insight function

"We keep paying for research project after project. Nobody can tell me what we already know, so I can't tell when we're paying twice for the same answer."

Different problem. Same fix.

Proof, not promises

Someone who's actually done this

Before Rosa, this was Harry's day job, and it shows up in how each proposition is built.

In just 12 months

A major UK bank: a market-wide RFP for a new voice-of-customer partner, run start to finish, evaluated, chosen, onboarded, hundreds of surveys simplified and redesigned to align with customer journeys with several fully live.

Harry has run insight and research functions inside some of the UK's best-known businesses, across banking, legal, media and beyond. Six different sectors, one problem every time: insight nobody was actually using.

MRS Certified Member · Former Chair, AURA Insight

Email me, let's find 30 minutes
What changes

What tends to change once Rosa's in

  • —A customer journey the whole business actually agrees on, not five versions in five different decks
  • —A bank of insight you can point to, so new requests get "we already know this" instead of another survey
  • —Requests you can push back on, backed by evidence, not gut feel
  • —NPS and CX scores that move, because effort goes where it actually matters
Hands sorting sticky notes across a research workshop board

Mapping what a business already knows, in the room

The offer

Start with a conversation, not a proposal

Send me 30 minutes, and it's free. Talk me through what's actually going on with customer insight in your business: what you've got, what's missing, what it's costing you.

I'll tell you honestly whether Rosa's a fit, and if it is, which of the four ways of working suits you best.

Guarantee

If I don't think Rosa can genuinely help, I'll say so on the call, and point you somewhere better if I can.

Rosa also works with not-for-profit and purpose-led organisations: same rigour, adjusted for what you can afford. Ask on the call.

Harry Mirpuri, founder of Rosa Insight

Harry Mirpuri, founder

About the founder

Harry Mirpuri

Harry founded Rosa Insight after a career building and running insight functions inside some of the UK's best-known businesses. Most recently, Head of Research, Data & Analytics at NatWest Group. Before that, Head of Client Insights at Irwin Mitchell, where he built an award-winning insight team from a standing start. Director of Research & Insights at London & Partners. Group Research Director at Sky. Head of Research at Which? and at RAC.

He's a Certified Member of the Market Research Society, and has previously chaired AURA Insight, a network of 500+ insight buyers, and a statistics and insights council at City Destinations Alliance (formerly European Cities Marketing). His work has picked up multiple MRS and AURA awards for insight impact along the way.

You already know the gap is there.

Fix it this quarter. Or explain it again at the next budget review.

Email me, let's find 30 minutes